Save the Amur leopards

The Amur leopard is one of the rarest and most endangered big cats in the world! Their greatest threats include poaching, habitat destruction and fragmentation, dwindling sources of prey, and poorly regulated trophy hunting. 


But that’s not it. The perilously low population of Amur leopards could lead the species to extinction due to multiple generations of inbreeding. And the brevity of their Spring breeding window in which females are fertile means that opportunities for them to produce offspring are really scarce.  


The Amur leopard holds great significance ecologically. As the top predators in their territories, they’re crucial for keeping the right balance of species in their area.  


Considering their potentially fatally low numbers, HOPE has launched the Save the Amur Leopards campaign via reka wear. HOPE donates proceeds from the sales of reka wear's Amur leopard themed products to the Phoenix Fund. We love our friends at Phoenix because their projects are working really hard to protect and save the Amur Leopard for children like us and future generations that follow.


Together we can change tomorrow, but with HOPE we can start today! Thank you for being a part of our beautiful dream!

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