This privacy policy (“this policy”) regulates your relationship with us as the owner and operator of this Website. This policy also governs our use of any and all data you supply to us. 


It is important to understand that by using our website, you consent to the collection, use, and dissemination of your personal information as indicated in this policy.  


If you do not agree with the way in which your information will be used, as described in this policy, please do not provide personal information through this website.  


Please read this policy carefully and in conjunction with our Terms which can be found here  


1. Scope of this policy  


We are committed to protecting and respecting privacy and will process your personal data in accordance with the General Data Protection Regulation, the Data Protection Act 2018, and any other applicable privacy laws. This policy explains how your data is collected, used, transferred, and disclosed by us. It applies to data collected when you use our website, when you interact with us through social media, email, or phone.  


2. The personal data we collect  


Personal data means any information relating to an individual which makes that person identifiable. This excludes data that has been anonymised where the identity and identifying information has been removed.  


We will not knowingly collect any data from children under the age of 13 or sell products to children. If you are under the age 13, you are not permitted to use our website without your parent(s)/legal guardian’s consent or submit your data to the website.  


The following groups of personal data are collected:  


Identity Data includes information such as: first name, last name, title, date of birth (optional), and gender.  


Contact Data includes information such as: email address, billing address, delivery address, location, country, telephone number.  


Financial Data includes information such as: payment card details and bank account.  


Transaction Data includes information such as: details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping number of items, product number, single item price, category, tax etc.); payments to and from you, and correspondence or communications with you in respect of your orders.  


Technical Data includes information such as: your internet protocol (IP) address, login data, your username and password, time zone setting, date and location. 


Profile Data includes information such as: purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.  


3. How we collect your data  


We may collect personal data about you in the following ways:  


Direct interactions – you may give us your Identity, Contact, Financial, Transaction, and Profile data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone, or otherwise. This also includes personal data you provide, for example, when you:  


-Create an account or purchase products from us;  


-Subscribe to our newsletter;  


-Complete a voluntary market research survey;  


-Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);  


Automated technologies or interactions – as your interaction with our website, we may automatically collect your Contact Data (as described above): e.g., if tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. 


4. How we use your data  


A. The legal basis for processing your personal data  


-We will only collect and process your personal data where we have a legal basis to do so. 


-We will only collect your personal data in the following circumstances:  


-You have consented for us to do so, or  


-Your personal data is needed to perform a contract with you. E.g., to process a payment from you, fulfil your order or provide customer support connected with an order, or  


-Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests, or  


-We have a legal obligation or regulatory obligation to collect or disclose personal data from you.  


B. Our use of your personal data  


Your personal data will be used to support us in the work we carry out. We will use your personal data for the following purposes.


-To perform a contract with you. 


-To use it for our legitimate interests


-To comply with a legal obligation


C. How long we keep your data for  


We will keep your data as long as one of those purposes still applies, and to meet our legal obligations. For more information on how long we keep your data for, please contact us.


5. How we share your data  


We may disclose and share your personal data with the parties set out below:  

Where you have consented for us to do so.  


To other third parties that we use in connection with the running of our business such as: 


Third party service providers that we engage to provide IT systems and software, and to host our website:  


Third party processing services such as Paypal and Stripe (please refer to their Terms and Conditions for more information) to process your payment. We do not store your payment information. Your payment details are provided to the payment processing service you have selected, who are required to comply with applicable regulations and data protection laws. Please refer to the privacy policy of the relevant provider for details of how they process your personal data;  


Third party service providers that we engage to deliver goods you have ordered and to manage any returns;  


If we are under a duty to disclose or share your personal data in order to comply with any legal obligation.  


6. Your rights  


You have several under the data privacy legislation. This includes, under certain circumstances, the right to:  


Request access to your personal data – you have the right to obtain a copy of the personal data we hold about you and certain information relating to our processing of your personal data.  


Request correction of your personal data – you are entitled to have your personal data corrected if it is inaccurate or incomplete. You can update your personal data at any time by logging into your account and updating your details correctly, or by emailing us at


Request erasure of your personal data – you can request us to delete your person data, where there is no good reason for us continuing to process it. Please be aware that in some circumstances, we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you in oral or writing, if applicable, at the time of your request.  


Request restriction of processing of your personal data – You have the right to request the restriction or suppression of your personal data. Please note that this is not an absolute right and only applies in certain circumstances. We are still allowed to store your personal data, however, we will not use it. You can make a request for restriction verbally or in writing.  


Object to processing of your personal data - You have the right to object to the processing of your personal data where we believe we have a legitimate interest in processing it (as explained above). You also have the right to object to our processing of your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your data which override your rights and freedoms.  


If you wish to exercise any of these rights, please email us at If you have any concerns or complaints regarding the way in which we process your data, please email us directly at


You also have the right to make a complaint to the ICO (the data protection regulator in the UK). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance.  


7. Changes to this policy  


We may occasionally change this policy. If there are any significant changes, we will post the update on our website, or inform you by email.  


8. How to get in touch  

We love hearing from our customers and are happy to answer any questions you may have about your data.


Please send any questions, comments, or requests for more information to our email at